About Us

Project Capri Was Founded In Las Vegas NV in 2022 ,By Caprice Brown at 16 years old, the brand reflects the vision of a young creative who by eighteen had already built a seven‑figure business. His background as a marketing student and his love for vintage denim, utilitarian cargos and bold graphics give Project Capri its distinctive aesthetic Caprice directs ,designs and curates every drop , while his mother runs customer support and inventory to ensure every release is executed with care. This small, family‑run structure lets Project Capri stay close to its community and respond quickly to what inspires its fans.

The name “Capri” isn’t just a nickname; in Latin it means “goat,” which the brand embraces as a symbol of “greatest of all time.” That ethos runs through everything Project Capri does: starting trends rather than following them, producing premium garments in tight runs, packaging orders with personal touches, and encouraging its supporters to be the best version of themselves instead of chasing social‑media hype. The result is a distinctive aesthetic and a loyal, tight‑knit following that appreciates both the clothes and the culture around them.